The reception area is not only the first point where clients or partners interact directly with a company — in many cases, it is also the space where the stories about culture, heritage, and brand stature are told, even without words.
Understanding these essential expectations, IDD Decor always listens carefully to the business’s goals and aspirations when designing and constructing interior spaces.
From there, we craft highly personalized design and build solutions tailored for each client. Among our projects, the reception interior design for Publicis Group stands out as a strong expression of pride — representing one of the world’s leading communications groups, both globally and in Vietnam.
According to a 2022 Statista global study, 5 out of 10 consumers are willing to spend more on brands with a striking visual presence. Furthermore, a 2022 study by Amazon Ads and Environics Research reported that 79% of global consumers prefer brands that align with their personal values.
These findings strongly reinforce how brand value influences customer engagement and business decisions. For a reception area, this impact is multiplied — it is the first space visitors encounter the moment they step into your workplace. Therefore, many investors today focus heavily on reception design that highlights brand identity and corporate stature.
When beginning the Publicis Group office project, we had in-depth discussions with the leadership team and learned fascinating stories behind their iconic logo.
According to Publicis, the lion head symbol represents:
Creativity
Intelligence
Pioneering spirit
Fearlessness and never standing outside the global technological revolution
It embodies the scale and pride of a world-leading communications powerhouse.
A Distinctive Placement of the Publicis Logo
Upon entering the lobby, visitors are immediately drawn to a large golden lion head set against dark steel with refined lighting — conveying power, creativity, and allure.
Unlike thousands of reception designs where logos sit behind the desk, IDD Decor strategically relocated the symbol to a prominent angle — fully in view from the moment the door opens. A bold, premium, and unforgettable brand impression.
The true differentiator of a top-tier communications group lies in its work: campaigns, achievements, and meaningful client impact — its case studies.
We thoughtfully incorporated these stories into the design by creating a showcase wall opposite the logo — where the brand’s achievements are always in sight.
Guest seating is arranged next to these shelves, ensuring visitors naturally engage with Publicis’s proudest successes from any direction.
The reception area isn’t just for visitors — employees pass through multiple times daily, especially in open workspace layouts like Publicis.
The strong display of the company’s lion identity boosts:
Employee pride
Motivation
A sense of belonging to a global organization
Additionally, the artistic and liberating design aesthetic nurtures creative inspiration — an essential element in the communications industry.
The open space layout — without enclosed doors — gives visitors a partial view of the office, creating:
Openness
Spacious perception
Curiosity about what lies beyond
Feature partitions and display shelves also introduce just the right sense of mystery — subtly guiding exploration.
IDD Decor carefully studied the industry’s unique traits and embedded them into the design:
Dynamic
Creative
Open-minded
A closed-off space could hinder creativity and create discomfort. Instead, we ensured that Publicis staff are surrounded by inspiration every day.
With over 10 years of experience designing and building workplace interiors for leading corporations and international businesses in Vietnam, IDD Decor prioritizes functionality and brand identity in every solution.
The Publicis reception project showcases our belief: A reception is not just beautiful — it is a strategic asset that elevates brand value.
If you’re seeking a trusted partner to design a reception area — or your entire office — IDD Decor is ready to deliver the most professional experience.
IDD Decor — Corporate Interior Design – Behind the Door Awaits the Journey to Success.
📍 Doxaco Building, 307B Nguyen Van Troi, Tan Son Hoa Ward (Formerly Ward 1, Tan Binh District), Ho Chi Minh City
📞 Hotline: 0896 640 986
🌐 Website: idddecor.com
🔗 LinkedIn: https://www.linkedin.com/company/idddecorvn/
