When talking about a multimedia communication company serving major brands, what comes to mind first? Perhaps artistry, creativity…
However, in most communication productions, the most essential element is light — an irreplaceable component that brings visual concepts to life.
In this article, let’s explore with IDD Decor the incredible art of “playing with light” through the interior design concept of the reception area at Prodigious, a company providing a comprehensive range of services including video, photography, audio, digital solutions, and large-scale integrated communication campaigns. Prodigious is part of Publicis Groupe, one of the world’s largest communication groups.
More than just the first point of contact with clients, the reception area helps:
Evoke company culture and heritage (as in the multinational ThreeBond reception space)
Reflect the pride of a global-scale business (like the reception area of Publicis Groupe)
Upon entering Prodigious’s reception area, visitors are immediately impressed by how seamlessly separate architectural surfaces are visually connected through simple lighting features — linear LED strips running across the ceiling and wall.
These LED lines eliminate the boundary between ceiling and wall, evoking the idea of boundless creativity — a defining quality of a leading multimedia company. From that first impression, clients gain greater confidence in the quality and creativity of the services Prodigious offers.
A company that pays attention to such meticulous lighting details in its workspace certainly delivers refined and artistic final outputs.
Not only at Prodigious — the “playful lighting” concept has been applied by IDD Decor in many other corporate office projects:
Constellation Office – lighting connects reception and workspace environments
Kềm Nghĩa – accent lighting highlights brand heritage in the tradition room
IDP Education – Hai Bà Trưng – lighting enhances the dynamic learning experience
For employees, what does the reception area mean?
It not only builds trust for clients but also evokes emotional engagement for the internal team:
At Publicis Groupe — a strong sense of pride to work for a world-class organization
At ThreeBond — lighting acts as a metaphorical “bond,” connecting people across personalities and perspectives…
Every day when employees walk through the reception, the seamless light strips stretching from the ceiling to the wall spark a sense of inspiration. These visuals energize employees, helping them start the day with excitement and an unlimited creative mindset.
This is not the only project where IDD Decor applies ESG standards in workplace interior solutions. Explore other ESG-focused projects in our Green Office category.
At Prodigious, the uniqueness lies in the materials:
Recycled wood
Cement-effect coatings
These choices amplify the brand’s message — their responsibility toward the environment.
Furthermore, the addition of greenery beside waiting seats enhances comfort and contributes to an ESG-compliant environment, benefiting both employees and visitors.
This demonstrates how a multimedia company can strategically communicate its values directly through physical space — without extra marketing cost.
A small yet refined area like the reception, when designed with ESG principles, reinforces the company’s commitment to:
… elevating brand reputation in the eyes of both clients and talent.
Understanding the high expectations of a global multimedia company like Prodigious is a challenge — one that IDD Decor successfully navigated by listening closely to the leadership’s brand stories and aspirations.
If your organization is seeking a reliable design partner to personalize your reception area — or your entire office — to authentically express your brand identity, contact IDD Decor for the most professional experience.
IDD Decor – Office Interior Design – Behind the Door Awaits the Journey to Success
📍 Address: Doxaco Building, 307B Nguyen Van Troi, Tan Son Hoa Ward
(Former Ward 1, Tan Binh District), Ho Chi Minh City
📞 Hotline: 0896 640 986
🌐 Website: idddecor.com
🔗 LinkedIn: linkedin.com/company/idddecorvn/
