The reception area is the first point of contact with customers and the space that most clearly expresses the brand’s spirit and industry positioning. In the reception interior design project for Kềm Nghĩa — a long-standing leader in the beauty industry — IDD Decor delivered a soft, modern, and sophisticated environment that truly reflects the company’s DNA.
The reception space embraces principles of balance – symmetry – lightness, consistent with the nature of the beauty and personal care sector.
The feature backdrop wall stands out with a diamond grid lighting detail, symbolizing precision, sharp beauty, and meticulous craftsmanship — just like Kềm Nghĩa’s products.
The “NGHĨA – since 1980” logo in signature green placed against a clean white backdrop creates a strong yet harmonious visual effect.
This color not only represents the brand but also stands for sustainability, growth, and lasting trust — the values Kềm Nghĩa has upheld for more than 40 years.
The waiting area is arranged into small, semi-private clusters with greenery, coffee tables, and natural light from a large glazed façade — creating a welcoming atmosphere full of care and hospitality.
Circulation routes leading to internal functional areas are clear and well-organized while maintaining aesthetic unity and spatial coherence.
Every interior detail — from upholstery materials to lighting design and decorative wall treatments — has been purposefully crafted and finely detailed, embodying the essence of a beauty brand.
This perfect alignment between the space and the profession reinforces the message: “Beauty begins at the first experience.”
The reception interior design for Kềm Nghĩa by IDD Decor marks an inspiring milestone:
✅ Strong brand consistency
✅ A welcoming and customer-centric environment
✅ Efficient operational zoning
✅ A concept rooted in the company’s industry and heritage
With over 10 years of expertise, IDD Decor is proud to accompany businesses like Kềm Nghĩa in building workplace environments that elevate brand identity and solidify the presence of Vietnamese brands on the global map.
📌 References
• Kềm Nghĩa company profile — ISO 9001, 80% domestic market share, exports to 25 countries
• Kềm Nghĩa Office Interior Design Project by IDD Decor
IDD Decor – Office Interior Design – Behind the Door Awaits the Journey to Success
Address: Doxaco Building, 307B Nguyen Van Troi Street, Tan Son Hoa Ward (Former Ward 1, Tan Binh District), Ho Chi Minh City
Hotline: 0896 640 986
Website: idddecor.com
LinkedIn: https://www.linkedin.com/company/idddecorvn/
