Within a 3,000-square-meter office of Publicis Groupe, the Constellations Vietnam workspace stands out with an interior design that deeply reflects its brand identity. IDD Decor achieved this through a unified design language applied across the entire project while creating distinctive, brand-focused highlights for each department within Publicis Groupe. For Constellations, these details were emphasized through the Big Dipper constellation concept — an inspiring story of connection and unity.
As part of Publicis Groupe — one of the world’s leading communication conglomerates — Constellations provides data analytics services and solutions for Samsung. By leveraging advanced technology and integrating resources from Publicis Groupe, Constellations has built partnerships with global leaders such as Samsung.
The design inspiration stems from the vast galaxy, symbolizing Samsung’s enormous ecosystem. Constellations aims to deliver bold and powerful communication campaigns that promote Samsung’s product lines. The “Big Dipper” identity represents unity among people, data, and marketing.
With a deep understanding of the brand’s values, IDD Decor employed a creative and unconventional design language aligned with Constellations’ spirit. Yellow — the brand’s signature color — was selected as the dominant tone, delivering an immediate sense of energy upon entering the reception area.
Looking upward, the Big Dipper constellation visually “guides” users through each space within the office. The ceiling was stylized to resemble star formations, strongly reinforcing brand identity. Beyond storytelling, the constellation shapes also integrate the lighting system. This demonstrates how IDD Decor balances aesthetics with functional efficiency — a distinctive hallmark of our office design solutions.
Providing smart workplace solutions is always our top priority. The goal was to highlight Constellations’ brand story while maintaining visual consistency with the broader identity of Publicis Groupe.
We began by establishing a unified design concept for the overall project, reflecting the corporation’s vision of a modern and creative office. From there, each department’s unique story was explored and translated into spatial ideas, ensuring individuality within a cohesive framework.
An office loses meaning if it lacks functionality, yet it also becomes uninspiring without emotional value. This philosophy guided us to deliver both performance and positivity, resulting in a truly distinctive working environment. The open discussion area serves as the focal point and central hub of the Constellations office. More than just a meeting space, it fosters interaction and connection among employees.
The open-plan design enhances comfort during discussions and encourages everyone to participate and share ideas freely. At the same time, private workspaces were carefully refined, particularly through thoughtful decoration and color strategies. Geometric wall treatments create visual depth, transforming flat surfaces into dynamic spatial experiences.
The signature yellow tone conveys openness and dynamism — perfectly suited for a high-tech company that continuously generates innovative ideas — while maintaining professionalism and refinement.
The connecting areas were designed with an open layout to encourage spontaneous interaction and team engagement. These spaces help strengthen workplace relationships and promote a corporate culture — essential factors in modern office environments.
For us, each project is more than just an office design. The Big Dipper story of Constellations is not merely a decorative concept but a deep source of inspiration behind every carefully crafted detail. By embedding core brand values into spatial design, IDD Decor created not only a unique workplace but also a meaningful environment that supports both spirit and identity.
Our projects are not simply offices — they are creative works and symbols of innovation. By combining brand insight with advanced design solutions, IDD Decor delivers spaces that are visually compelling while communicating the profound values of both Constellations and Publicis Groupe.
Explore more of our smart and creative office interior design projects in the Projects section.
IDD Decor – Office Interior Design – Behind the door awaits the journey to success
