Prodigious, a part of the Publicis Groupe, is a “world-leading media company specializing in multimedia content production and supporting the management of global campaigns” (Quote from Brands Vietnam). Given their role as a global creative hub, their workspace needed to be an extension of their identity.
True to their industry’s nature, Prodigious Brand Logistics wanted to collaborate with IDD Decor to create a comprehensively creative workspace. The goal was to celebrate collaboration, express a spirit of openness and optimism, and be environmentally friendly. Using a modern design language, we utilized recycled wood materials and cement-effect paint to craft a green, eco-friendly space that inspires innovation.
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The Reception Area: A Gateway to a Flat WorldEntering the reception area, one is greeted by a modern yet rustic and friendly atmosphere. A slatted wood ceiling integrated with LED lights seamlessly connects the ceiling and the wall, effectively erasing the boundary between them. With this design, we wanted to emphasize a crucial characteristic of the media industry: borderless creativity in a flat world. |
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The Meeting Room: Connection and FocusThe meeting rooms are designed to be modern and fully equipped to handle online meetings with clients worldwide. Once again, the theme of borderless connection and creativity is reinforced by the seamless transition between the ceiling and the walls. The space is partitioned by open-ended solid walls to create a sense of spaciousness and maximize the use of natural light. However, to prevent distractions for those inside, IDD Decor implemented a clever solution: a large ceiling panel connects to the wall, almost enveloping the meeting table. This symbolic spatial division creates a focused, private, and cozy atmosphere for the meeting area. |
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The Flexible and Creative WorkspaceThe open workspace is arranged to take full advantage of natural light, featuring unique materials and novel designs for the workstation modules. Greenery is skillfully interspersed throughout the space by our designers, serving both to bring nature indoors and to cleverly conceal any structural imperfections of the floor plan. IDD Decor used the logo’s color as an accent, creating a visual link between the workspace and the brand’s identity. This open design not only fosters a dynamic and energetic environment but also facilitates easier communication and collaboration among team members. |
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The Studios: Where Creative Products Are BornThese are fully soundproofed rooms equipped with modern technology for professional producers. Since they might spend entire days inside, creating a comfortable environment was crucial to prevent fatigue and boredom. IDD Decor utilized warm colors and lighting to create a cozy atmosphere, transforming these technical rooms into relaxing and captivating workspaces. This approach helps producers stay energized and work more effectively, without feeling exhausted. |
The success of this Prodigious office interior design project laid the groundwork for a lasting collaboration between IDD Decor and Publicis Groupe Vietnam. Following this project, we earned their trust for subsequent ventures, including:
Q: What are the standout features of the Prodigious office interior design?
A: The standout features are its commitment to a “borderless creativity” theme, seen in the seamless ceiling-to-wall LED lighting; its eco-friendly approach using recycled wood and cement-effect paint; and its open, collaborative layout designed to foster interaction and innovation.
Q: Why is an eco-friendly design important for an office in the advertising and media industry?
A: For the advertising and media industry, an eco-friendly design is crucial because it aligns with modern corporate social responsibility values, which is attractive to both clients and top creative talent. Furthermore, a green and sustainable environment, rich with natural materials and plants, promotes well-being, reduces stress, and can enhance the creativity and productivity essential for success in this field.
Q: How does the “borderless creativity” concept support a media company like Prodigious?
A: The “borderless creativity” concept directly supports a media company by physically breaking down barriers to communication and collaboration. Design elements like the seamless reception ceiling and open-plan workspace encourage the free flow of ideas between different teams and departments. This creates a fluid and dynamic environment where creative sparks can happen anywhere, which is fundamental to the success of a modern media production house like Prodigious.
The Prodigious office interior design project is a testament to how a workspace can physically manifest a brand’s philosophy. By creating an eco-friendly, open, and symbolically “borderless” environment, we have delivered a space that not only inspires the creative team but also reflects the company’s commitment to modern values. This project showcases our expertise in office interior design for the advertising and media industry, where a workspace must be both a functional tool and a source of inspiration. To build an office that fuels your creative vision, contact IDD Decor today for a professional consultation.
IDD Decor – Office Interior Design – Behind the Door Awaits the Journey to Success
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