Founded in 2006, Dai Viet Group has grown into a major corporation with more than 700 employees. The company pioneers in diverse fields such as online F&B, digital information portals, and Digital Media Network marketing services powered by 4.0 technology platforms. With the mission “Make positive impacts on the world”, the interior design of Dai Viet Group’s headquarters needed to embody a global outlook, symbolic imagery, and a strong emphasis on connectivity.
When IDD Decor started the project, the goal was to reflect the scale and brand identity of Dai Viet Group, while ensuring optimal functionality. This was a challenge since the office covers a large floor area but comes with several structural constraints and irregular corners.
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Reception AreaDesigning the reception area was no easy task. With passion and creativity, the design team drew inspiration from the simplified imagery of a kite, transforming it into a modern, symbolic feature for the reception hall. This not only brought uniqueness to the space but also expressed the Group’s vision and ambition to reach further. Another key highlight is a stylized world map on the wall partition. Rather than a detailed illustration, it is represented in a symbolic form, emphasizing global vision and aspirations. The map also reflects connectivity in the digital era, which resonates with Dai Viet Group’s core business in technology-driven services. |
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Pantry and Meeting Room The pantry area pays homage to the cultural heritage of old Saigon through imagery and material choices. IDD Decor created a space that balances functionality with a sense of sophistication and elegance, aligning with the company’s identity. In contrast, the meeting room, located next to the pantry, embraces a fully modern interior. Its most striking feature is the ceiling light fixture shaped like a world map — a design symbolizing Dai Viet Group’s ambition for global market expansion. |
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Discussion & Collaboration Area The discussion area combines creativity and practicality. Decorative wall art and a bookshelf integrated into the seating area foster a culture of learning, continuous knowledge sharing, and intellectual growth. This design underlines the company’s philosophy that knowledge is the foundation for sustainable development. |
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Open WorkspaceNatural elements play an essential role in the open workspace design. By maximizing glass partitions for natural light and integrating greenery throughout the office, IDD Decor created a fresh, vibrant, and comfortable working atmosphere. This approach reduces the feeling of confinement, strengthens the connection between people and nature, and inspires both productivity and passion. |
Q: Why is office interior design important for companies in the advertising and media industry?
A: A well-designed office space creates an environment that stimulates creativity, collaboration, and innovation. In the advertising and media industry, where ideas and teamwork are central, interior design plays a vital role in inspiring employees, impressing clients, and reflecting the company’s brand identity.
Q: What makes the Dai Viet Group office interior design project unique in the advertising and media industry?
A: The design concept for Dai Viet Group’s headquarters highlights symbolic elements such as the kite-inspired reception and the world map lighting installation. These features emphasize creativity, global vision, and connectivity — all essential values for a leading company in the advertising and media industry.
Q: How can companies balance aesthetics and functionality in office interior design for advertising and media industry?
A: The best approach is to create a design that harmonizes functionality with artistic expression. For example, spaces can be divided into zones for focused work, client meetings, and informal collaboration. Ergonomic furniture, sustainable materials, and smart layouts ensure efficiency, while aesthetic touches highlight the creativity that defines the advertising and media sector.
The office interior design for advertising and media industry requires more than just a beautiful layout — it must tell the story of the brand, spark innovation, and foster collaboration.
At Dai Viet Group, IDD Decor successfully combined symbolic design elements, modern functionality, and cultural references to craft a workspace that reflects the company’s global vision and technological strengths. From the kite-inspired reception to the collaborative open areas, every detail was carefully considered to balance creativity, identity, and usability.
This project stands as a strong example of how tailored interior design can transform an office into a hub of ideas, connections, and inspiration — empowering businesses in the advertising and media industry to thrive in both local and international markets.
IDD Decor – Office Interior Design – Behind the Door Awaits the Journey to Success
Address: Doxaco Building, 307B Nguyen Van Troi, Tan Son Hoa Ward (formerly Ward 1, Tan Binh District), Ho Chi Minh City
Hotline: 0896 640 986
Website: idddecor.com/en/home
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