In creative enterprises, the reception area is not merely a place to welcome guests but also serves as the face of the brand — the most vivid representation of the company’s creative spirit and culture. Therefore, designing a reception space for the creative industry must balance flexibility, high aesthetics, and strong inspiration right from the first moment of contact.
In the creative industry, the reception area serves more than just welcoming clients or partners. It creates the very first impression, allowing visitors to immediately sense the company’s work style, vision, and brand identity. A thoughtfully designed reception area can stimulate creativity among employees and play a vital role in shaping corporate culture.
According to Work Design Magazine (2023), a creatively designed reception space can influence up to 70% of a visitor’s first impression when entering a new office.
Designing a reception area for a creative enterprise requires flexibility in both layout and function. The reception space often serves multiple purposes — from welcoming guests and hosting waiting areas to displaying awards or even holding small-scale events. Therefore, using modular furniture and mobile seating is crucial, allowing the layout to be easily reconfigured when needed.
Beyond flexibility, the reception area should express the brand’s identity. Elements such as logos, brand colors, and graphic motifs can be subtly integrated into walls, ceilings, or the reception desk itself. This creates a strong visual impact and ensures design consistency throughout the office.
Lighting also plays a key role in enhancing the visual experience. Artistic pendant lights, spot lighting, or color-changing LED systems can create a vibrant atmosphere that reflects the company’s creative spirit.
At the same time, integrating greenery and eco-friendly materials such as recycled wood or engineered stone elevates aesthetics while reflecting the company’s social responsibility and commitment to sustainable development.
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Publicis Group Vietnam HeadquartersThe reception area at Publicis Group Vietnam is designed as a stage for brand identity. The first impression is dominated by the golden lion emblem set against a black steel backdrop, illuminated with intentional contrast — evoking sophistication and boldness. Instead of placing the logo behind the counter, IDD Decor positioned it in a highly visible spot upon entry, ensuring the brand story unfolds immediately. Opposite the logo wall, a curated display of awards and case studies continues the narrative of this global communications powerhouse. The overall impression: a modern, concise, and unmistakably Publicis reception — creative, pioneering, yet professional. |
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ProdigiousFor Prodigious (a member of Publicis Groupe), the core design language of the reception area is light. IDD Decor defined the concept as “playing with light” to sculpt the mood: layers of brightness and shadow, directional lighting highlights, and optical control create a space that feels soft yet visually deep — stimulating inspiration for the content creation team. This creative essence extends seamlessly into adjacent zones such as studios and work areas, maintaining a unified experiential flow from the lobby inward — perfectly aligned with Prodigious’s focus on image, sound, and digital production |
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According to Office Snapshots (2024), the latest trends in reception design for the creative industry emphasize three key factors: multi-functional space, interactive technology, and sustainability.
Enterprises are increasingly opting for reception areas that can host diverse activities, integrating interactive LED screens, QR-coded project showcases, and smart lighting control systems. Additionally, the use of recycled materials and indoor greenery helps reduce environmental impact while promoting a positive brand image.
Designing a reception space for the creative industry is not just about placing a front desk — it is about crafting a flexible, aesthetic, and inspiring environment.
Using mobile furniture, creative lighting, sustainable materials, and cohesive brand elements transforms the reception into a focal point that expresses the company’s culture and identity. It also leaves a powerful impression on clients and partners from the very first glance.
Address: Doxaco Building, 307B Nguyen Van Troi, Tan Son Hoa Ward (former Ward 1, Tan Binh District), Ho Chi Minh City
Hotline: 0896 640 986
Website: idddecor.com
LinkedIn: IDD Decor Vietnam
