Cong Ca Phe is one of Vietnam’s most iconic coffee chains, founded in 2007 with a distinctive idea: to recreate the nostalgic everyday life of Vietnamese people from past decades.
This unique brand has successfully expanded beyond Vietnam, making its mark in international markets such as South Korea and Malaysia — where the cultural identity of Vietnam is celebrated through design, space, and coffee.
Cong Ca Phe is not merely a coffee shop — it is a space of memories, where fragments of Hanoi in the 1980s are vividly brought back to life in the heart of a modern shopping center.
IDD Decor embraced the brand’s nostalgic essence by reinterpreting the aesthetics of the subsidy era through Vietnamese cultural design elements:
Fabric-patterned wall panels
Deep-toned paints
Vintage wooden furniture
Colorful fabric lampshades reminiscent of the past
The entire layout resembles a Hanoi household during the 1980s. Every corner tells a story — from military uniforms hanging neatly on racks, to old books, black-and-white televisions, and heavy steel fans. Each detail is carefully curated to create an authentic, intimate atmosphere that allows visitors to travel back in time.
Raw wood serves as the main material, evoking warmth and a nostalgic mood.
Vintage floral fabrics are used for lampshades and wall coverings, becoming strong visual statements of “old times.”
Reused furniture with intentionally rough finishes offers comfort while maintaining design harmony.
Decorative objects such as newspapers, radios, military shirts, and thermos bottles are arranged like a living museum of Hanoi’s collective memory.
Each object carries the weight of familiarity — not just as decoration but as storytelling artifacts that connect generations.
Placing a retro-inspired, culture-rich environment like Cong Ca Phe inside a contemporary shopping mall is a bold and meaningful contrast.
Here, tradition and modernity coexist.
Customers come not only to enjoy coffee but also to rediscover part of their own memories — to touch the essence of old Vietnam amid the bustle of modern life.
The open layout, warm yellow lighting, and carefully chosen traditional materials together create a “sanctuary of emotions”, where time slows down and nostalgia takes over.
Cong Ca Phe’s design concept is inspired by the memories of Vietnam during the 1980s, reflecting the simple yet vibrant lifestyle of that era. Each space revives traditional elements through furniture, materials, and décor.
IDD Decor integrates nostalgic motifs and materials within a contemporary framework, ensuring the design feels both familiar and relevant. The balance between vintage aesthetics and modern comfort defines the project’s success.
They bring authenticity and warmth, aligning with Cong Ca Phe’s philosophy of sustainability and storytelling through design.
Located in Vincom Dong Khoi – one of Ho Chi Minh City’s most dynamic centers – this café highlights the harmony between urban modernity and traditional soul, offering visitors a truly emotional experience.
IDD Decor focuses on crafting interior spaces that tell stories and express cultural identity. The Cong Ca Phe – VINCOM Dong Khoi project perfectly showcases this vision through thoughtful details and contextual design.
The Cong Ca Phe project is a testament to IDD Decor’s mastery in blending nostalgia with modern space design.
It stands not just as an interior project but as a work of cultural art, preserving urban heritage while celebrating Vietnam’s creative spirit.
Through every piece of furniture, every patch of color, and every vintage item, IDD Decor succeeds in telling a story — the story of a country that moves forward without losing its roots.
IDD Decor – Office Interior Design – Behind the Door Awaits the Journey to Success
Address: Doxaco Building, 307B Nguyen Van Troi, Tan Son Hoa Ward (formerly Ward 1, Tan Binh District), Ho Chi Minh City
Hotline: 0896 640 986
Website: idddecor.com/en/home
LinkedIn: https://www.linkedin.com/company/idddecorvn/
